Style

Naked founder, Joel Primus, came up with the idea for his “undergarment” business while filming a documentary in South America. Not your average way to create an eco-friendly brand that makes you feel “naked.” The 24-year-old Canadian has since turned the idea into a product sold in over 114 locations across North America.

Created in the spirit of nineties nostalgia, Vancouver based jewellery line, Army Of Rokosz's latest offering, “Wild Lovers & Midnight Riders,” is a collection inspired by watching the moon cross the sky, not sleeping till the sun comes up, star-crossed lovers, and always having a good time. Designer and creator Andrea Rokosz puts her touch in every piece; carving, casting and fabricating the bronze and silver by hand in her studio.

We’ve noticed an abundance of impressive, young men’s designers here in Canada, and Vancouver’s London Alexander is leading the way for these entrepreneurial, multi-faceted males. Born and raised in Squamish, BC, Alexander’s fashion bone itched early when he began designing T-shirts in high school. Since then he has produced five men’s collections, all as sustainable and eco-friendly as possible, with classic tailoring, Pacific Northwest influences, and are of course, made in Canada.

We hate to break it down into such simplistic, teen terms, but Montreal’s Frank & Oak are just, cool. They make us ION females want to be men, or at least hope they start up a women’s collection soon. Sold exclusively online, they design, manufacture and sell an individually curated collection of menswear each month.

RAD Packs is another start up Canadian brand celebrating its first birthday this fall! Created out of a Calgary garage, RAD—“Recycled All Denim”—is the brainchild of Rob Heule, part ski bum, part sewing backpack maker extraordinaire. Heule recycles old denim jeans and repurposes the materials by hand sewing them into one of a kind backpacks; all from comfort of his garage workshop, with a little help from his younger brother Jay.

We love creative Canadians flying the flag, and these three Toronto teens are doing just that. Started by an Indiegogo campaign for AEON Sunnies, Weiming Yuan, Wei Dong Yuan, and Patrick Lum created unisex accessories brand AEON Attire last summer, and have since expanded to include hats, pant tapers, beanies, tank tops, belts and decorative studs and spikes.

French brand, Océé, is an eco-conscious fashion and art label created by 25-year-old Parisian fashion maven-photographer-graphic designer-travel writer, Océane Buret.

'Show us your Wildfang,' is the latest campaign from Wildfang featuring over 20 tastemakers and tomboys from the worlds of music, tv and fashion, including Casey Legler, Sarah Bareilles, and Ruby Rose.