After popping-up in Vancouver, Frank & Oak has found a permanent home, and their newest flagship opens this Saturday at 316 West Cordova Street in Gastown. The latest brick and mortar location marks the brand’s thirteenth retail store, capping nine other storefronts in Canada and three recently opened US stores in Boston, Chicago and Washington DC. Focusing on providing an experience that feels as local as it does global, Frank & Oak has reconfigured its flagship to offer the same personalized approach to shopping as it offers online. With mobile and online shopping seamlessly integrated in-store, customers will be able to access their past order histories and online style profiles, and can opt for complimentary personal styling appointments with trained style advisors. Additionally, customers will be able to have products shipped directly to their homes if an item is not available in store, delivering Frank & Oak’s focus on connected retail. The flagship will carry Frank & Oak’s monthly menswear items, limited run collections, and will host a variety of community-oriented events.
The 2,400 square-foot space will also house a full service barber shop and juice bar helmed by the team at local juice emporium Krokodile Pear. The space is intended as a community hub to meet, connect and linger.
Frank & Oak opens on Saturday December 5, 316 Cordova Street, Vancouver