Noa Griffel delved into photography and digital imaging at an early age, receiving her BFA in Photography at the age of 17. During an internship at Atlantic Records, her talent was discovered by Lyor Cohen during his time as North American Chairman and CEO of Recorded Music for WMG. Noa now shoots for a variety music and fashion industry clients and her work has appeared in O: The Oprah Magazine, Vogue China, Harper's Bazaar, Glamour UK, Tatler, Grazia and Elle. Noa also holds an MFA in Computer Art from The School of Visual Arts.

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