In an ideal world, Alex Cameron (or someone like him) would be a big pop star, but we don't live in an ideal world. We live in a world where the things that are bad for you taste the best, and the works of people like David Fincher are allowed to be considered high art. Cameron's specific type of pop music can be cumbersomely described as a polite amalgam of Bruce Springsteen fed through a filter of an under-produced Jack Ladder, with a tiny peppering of the parts of Nick Cave where he doesn't insist you listen to his hook-less nouveau riche goth storysongs.

Straight from Saskatoon comes Carmine Jewel Liqueur. It’s tart, it’s flavourful and it’s made of Saskatchewan-grown organic carmine jewel dwarf sour cherries. Say that five times fast! You don’t really have to do that but you should get this liqueur from Lucky Bastard Distillery. They don’t use additives and preservatives in their liqueurs which means you’re getting quality booze for your mouth.